Who we are

Nellgoose Advisory delivers independent advice to leisure and media businesses, funds, and investors. We work at critical moments, bridging founders and capital with clear, experienced, and sector-focused insight built from having built, financed, and exited businesses ourselves.

We support clients across three core situations:

Expansion

Advising on growth capital, acquisitions, and strategic positioning. We help businesses scale thoughtfully, with a clear understanding of capital structure, risk, and long-term value creation.

Exit

Guiding shareholders through full or partial liquidity events. We bring a detailed understanding of the buyer universe, transaction dynamics, and how to position a business to achieve the best possible outcome.

Realignment

Working closely with management teams during periods of transition or change. We offer practical, operational insight into how businesses can be sharpened, simplified, or repositioned — and what it takes to execute effectively.

Advisory Track Record

Advised on the sale of Impresario Festivals plc (one of the UK’s largest independent operators of music festivals and live events) to Global Radio Group for £30m

Impresario Festivals

Exit

Acting as Head of M&A (and Strategic Advisor) for Superstruct Entertainment, a Providence Equity backed live events business (sold to KKR in 2024)

Superstruct Entertainment

Expansion

Non-Executive Director (and investor representative) on the board of WatchHouse Coffee - award winning international speciality coffee brands

WatchHouse Coffee

Expansion

Non-Executive Director (and Investor Representative) for Incipio Group - the hospitality group operator behind Pergola on the Wharf, The Libertine and The Prince.

Incipio Group

Expansion

Non-Executive Director (and Investor Representative) for Little Door & Co Group, award winning (Best Hospitality Business at the London Lifestyle Awards 2025) operator of five cocktail bars

Little Door & Co

Expansion

Advised a private equity firm on industry structure and commercial dynamics ahead of a successful $250m minority investment in a leading global leisure business

Undisclosed Client

Exit

Non-Executive Director (and Investor Representative) for Little Lion Entertainment - operator of The Crystal Maze Live Experience, Pacman Live and Chaos Karts

Little Lion Entertainment

Expansion

Launched a new specialist investment fund - Edition EIS (now Litchfield EIS) and raised over £50m of capital from a range of sources. Member of the Investment Committee

Edition Capital Investments

Expansion

Non-Executive Director (and Investor Representative) for Ultra X - international multi-day ultramarathon race series with events in Europe, North America, Asia and Africa

Ultra X

Expansion

Transaction services supporting various sale-and leaseback transactions for a number of UK leisure businesses

Undisclosed Client

Realignment

Non-Executive Director (and Investor Representative) for Four Quarters - multi-site operator of arcade and cocktail bars

Four Quarters

Expansion